If history has taught us anything, it is that when a business concept exhibits the potential for growth, companies and industries spread like a virus to expand and exploit the opportunity. From the meager beginnings of muscle-bound bodybuilders, steel barbells, medicine balls and once-a-day vitamins, the health and fitness industry has transformed into a multi-billion dollar juggernaut. Health and fitness professionals, such as personal trainers have evolved from spandex and headbands to being highly trained sales and marketing snipers. The trainers working for them are there puppets, and are making sure that your cash is their target.